Digital Marketing · Service
Marketing for dental clinics
Chair utilisation is the constraint. Almost nothing else is.
At a glance
What it is
“A practice with full chairs does not need more enquiries. It needs a different mix.”
A principal, Kaelo Digital Marketing
What’s included
Four areas of scopeUtilisation before acquisition
Chair utilisation by clinician and by day-part. Marketing into full capacity raises acquisition cost and irritates the practice; marketing into a Tuesday morning gap is worth real money.
Case mix, not patient count
Routine hygiene, restorative and high-value elective work have very different economics. The useful goal is usually a shift in mix rather than a rise in volume.
No-show and reactivation
Failed appointments are the largest recoverable loss in most practices and are nobody's responsibility. Reminder design, deposit policy and reactivation sequences move it, and all three are cheaper than acquisition.
Local search, done thoroughly
Dental demand is overwhelmingly local and proximity-driven. The unglamorous local search work outperforms broad campaigns consistently in this segment.
How the work runs
Utilisation review
By clinician, by day-part, by treatment type.
Constraint identification
Capacity, mix or attendance — usually one dominates.
Targeted programme
Aimed at the binding constraint.
Reported on chair time
The number the practice principal actually manages.
When to come to us
- 01 You have identifiable gaps in the appointment book.
- 02 You want to shift case mix rather than raise headcount.
- 03 Your no-show rate is known to be a problem and unowned.
What we do not do
- Clinical claims, treatment guidance or outcome promises of any kind.
- Driving volume into a practice that is already at capacity.
- Publishing patient information or imagery without documented consent.
Related reading
Patient acquisition inside the rules that actually bind. →
Trade audiences, inside advertising restrictions that vary by market. →
The pivot nobody makes. →
Common questions
