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We focus on the industries where we have direct experience, so that our advice comes from having done the work. Logistics and freight marketing leads what we do, and the sectors below are where our four activities are most often put to use.
Marketing for freight forwarders, 3PLs, customs brokers, last-mile operators and removals companies, built around the lanes they run and the enquiries they want.
Marketing built for lead quality instead of lead volume, and operating counsel for owner-led firms, from a house that sells no property and takes no commission.
Counsel for the operating side of the family enterprise, meaning the businesses, the process and the name, where discretion is the whole point.
Cloth bought at the mill, imported on our own account, and a label of our own to prove the method. Apparel is the trade this house was built on.
Gulf consumer categories run on a promotional calendar and a margin structure, and we plan against both, on the media side and on the trading side.
Beauty in the Gulf is a regulated, retail-led category, and we market it as one, with claims that pass review and channels that pay their way.
Most food in the Emirates arrives as cargo before it arrives as a meal, and our work is the trading, logistics and counsel in between.
This is the sector the house comes from: goods bought, documented, shipped and sold on our own account since 1989.
Each sector is served by one or more of our four activities. A consumer brand might need our digital marketing team for its online shop and our textile trade for its fabric, while a family office might need our consultancy for governance and our marketing team for one of the businesses it owns.
If your business does not fit neatly into one of these sectors, please tell us about it anyway. We reply within two working days and will tell you honestly whether we are the right people to help.
Share a few details below and we will reply within two working days. If it is not something we can help with, we will say so and, where we can, suggest someone who can.
Kaelo Global is a Dubai company licensed in Meydan Free Zone, with over 100 clients served so far.