Kaelo Global · Owned brand
Wearon Studio
Our own fashion label — designed in-house, sold direct.
At a glance
What it is
“A method that has not survived our own margin does not get recommended to anyone else.”
A principal, Kaelo Global
Inside the brand
What Wearon Studio isDesigned in-house
Design, range planning and development are held internally rather than licensed or bought in. The label carries a point of view because someone is accountable for having one.
Sold direct
Direct-to-consumer, which means the brand owns the customer relationship, the data and the returns problem. All three are harder than selling wholesale and all three are more instructive.
Cloth chosen by people who buy cloth
The group has traded fabric since 1989. That shows up in weight, hand and construction decisions that a label without that background tends to leave to a supplier.
The group's proving ground
Acquisition cost, repeat purchase rate, returns and cash-on-delivery behaviour are measured here first. A method that has not survived our own margin does not get recommended.
How the brand runs
Retail and wholesale enquiries
Stockist and partnership enquiries are read directly.
Supply and production
Introductions from mills and makers are welcome in writing.
Press
Handled through the group's office of communications.
When to come to us
- 01 You are a retailer or platform interested in stocking the label.
- 02 You are a supplier whose capability genuinely fits what the label makes.
What we do not do
- White-labelling the brand for third parties.
- Publishing customer data or individual purchase behaviour.
Common questions
