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Insights

Notes and insights from our work.

Notes from our work in logistics and digital marketing, management consultancy and the textile trade. We publish when we have learned something worth sharing.

Latest2026Sectors

Beauty and personal care: why the category rewards patience

Beauty and personal care reward operators willing to build over years instead of quarters. The economics that separate the brands that last from the ones that spike.

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2026Management Consultancy

Advising on AI without selling it

2026Digital Marketing

Brand identity for a private company: designing for restraint

2026wearon.co

Branded and own-label products in one shop: when each compounds

2026Digital Marketing

Search became a commodity. Trust did not.

2026Editorial

ESG disclosure for a private firm: the case for publishing anyway

2026Textile Trade

Sourcing textiles from Malaysia: the right place for the right product

What we write about

These notes come from the work itself. Each one is written by someone who does that kind of work every day and is checked by the principal responsible for it. We publish when we have something useful to say, and you can browse every note by topic on the Editorial Desk page.

Logistics marketingHow shippers look for freight partners, how quotes turn into shipments, and what freight buyers respond to when they compare providers.
Clinic marketingWhat it costs to bring in a new patient, and the approvals that decide whether a clinic campaign can run at all.
Alternative channelsReddit, native advertising, newsletters, podcasts and Snapchat in the Gulf, and when each of them is worth the money.
Applied AIWhich tools are worth adopting, which are best avoided, and how to test one fairly before relying on it. We advise on AI and do not sell software.
Trade and sourcingWhat sourcing from India, Indonesia, Japan and Malaysia looks like in practice, from a trade that began in 1989.
Running a businessPieces on governance, succession and how private companies make decisions when the owners are close to the work.

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