Corporate

Press and Media Centre

A working hub for press enquiries and company news, with releases published only when there is something worth saying.

Latest1 April 2024

Digital marketing becomes a standalone practice

Digital marketing was formalised as a standalone activity with its own accountability, instead of a service sold alongside the others.

Read the release

2022Release

The 1989 lineage: where the textile trade began

A press release is one of the few documents a company cannot revise later. Treating it as a record is the only approach that lasts.

Kaelo Global communications

The press and media centre is the central channel for journalists, editors and analysts who need to speak to Kaelo Global. Press releases are added here as they are issued. We publish only when there is something specific to say, and we do not fill a schedule for the sake of it.

Kaelo Global press enquiries are read by the communications desk and answered in writing within two working days. Written answers give us time to check the facts, and they leave a record that both sides can rely on later.

The releases published here are events we are prepared to stand behind years from now. They are a record of the business instead of a marketing channel, which is why there are not many of them. A company that issues a release every month teaches journalists to stop reading, and the one release that genuinely matters then arrives with no credibility behind it.

Press enquiries

Written enquiries are read by the communications desk. We do not give live interviews, and answers are returned by email within two working days.

Spokespeople

Where comment on the record is appropriate, it is given by a named principal. The family behind the business is not named in public communications.

Publication standard

Every release is checked against the operating record and signed off before publication. We do not publish a claim we could not defend in writing.

Where releases appear

On this page, in date order. As the activities produce news worth publishing, the archive grows.

Background for journalists

Background on the company, its history and its activities, provided in writing so that an article can be accurate without anyone having to guess.

Corrections

Where something published about us is factually wrong, we write to the publication with the correction and the evidence. We do not argue about matters of opinion, and we do not ask for a story to be taken down because we dislike its conclusion.

How it is governed

STEP 01

Send the enquiry in writing

Press enquiries reach the communications desk through the contact page with the subject marked press. Enquiries are read within one working day and answered in writing within two.

STEP 02

A named principal replies on the record

Where comment on the record is appropriate, a named principal responds in writing. The family behind the business is not named publicly.

STEP 03

Every release is checked before publication

A draft is checked against the operating record and signed off before it goes out. Anything we could not defend in writing is not issued.

STEP 04

The archive is the source

Signed releases are posted here in date order. Any statement attributed to Kaelo Global elsewhere should be checked against this archive, and if it is not here, it is not an official release.

When to come to us

01You are a journalist or analyst writing about Kaelo Global and need a written reply within two working days.
02You are seeking comment on the record on a subject where a named principal is the right person to speak.
03You need background on a release we published earlier, which the archive holds.
04You work with us and need to agree how something public will be described.
05You are checking a claim someone else has made about Kaelo Global and want it confirmed or corrected.

What we do not do

Live press interviews. Answers are returned in writing within two working days.
Publishing releases on an editorial calendar. What we publish is decided by what has actually happened.
Naming the family behind the business in public communications.
Paying for press coverage. Any coverage we receive is earned.

Working principle

Releases are a record, not a marketing channel.

The releases listed here are events we are willing to stand behind in writing. What gets published is decided by the business instead of by an editorial calendar.

How we publish

Quiet by design

Less published, and all of it defensible.

Our approach to public communication is to publish less and to be able to defend all of it, including years later. The same standard applies to anyone speaking for the company.

The standard we hold

Common questions

How do I contact the press desk?

Through the contact page, with the subject marked press. Enquiries are read within one working day and answered within two.

Can I interview a principal?

We answer in writing instead of giving live interviews, and a named principal will respond where that is appropriate. The family behind the business is not named publicly.

Where is the official archive?

On this page. Releases that have passed factual review are kept here in date order, and anything attributed to us elsewhere should be checked against it.

Will you respond to negative coverage?

Where a correction of fact is warranted, yes, in writing to the publication. Where the coverage is opinion, we generally do not respond publicly, because our record is a better answer than an argument.

Can I use your logo or images in an article?

A limited set of images is available on request from the communications desk. Use requires written permission and is agreed for each publication.

How does this connect to the rest of our communications?

Press is one channel. Longer writing runs through our content programme, and internal communication sits with the activities themselves.

Can you comment before my deadline?

Tell us the deadline in your first message and we will say straight away whether we can meet it. If we cannot comment in time, we will say so instead of leaving you waiting.

Will you check facts for an article you are not quoted in?

Yes, and we would rather you asked. Confirming a date, a licence detail or how something works costs us a few minutes and saves a correction later. We will tell you plainly when something is wrong, and equally plainly when we cannot discuss it.

Do you work with public relations agencies?

We handle our own communications, and we also run press relations for clients. Where a client of ours is the subject of your enquiry, we will say so rather than answer as though we were independent.