Digital MarketingService
Marketing for aesthetic clinics
High treatment values, restricted channels and compliance details that are easy to miss.
Kaelo Global is a Dubai company licensed in Meydan Free Zone, with over 100 clients served so far.
At a glance
What it is
The most effective creative in aesthetics is also the most regulated, so handling it properly is the core of the work.
A principal, Kaelo Global digital marketing
Aesthetic clinics have some of the strongest economics in healthcare and some of the tightest advertising restrictions. Treatment values are high and patients often return, yet much of what a marketer would normally use, such as before-and-after images, claims about results, comparisons and targeting based on how people feel about their appearance, is restricted by the regulator, by the platform or by both. Working well within those limits takes specialist care.
Aesthetic clinic marketing starts with the economics of each treatment. Injectables, device-based treatments and surgical procedures differ in value, in how often patients return and in the approvals their advertising needs. We plan each treatment line separately, agree the consent and approval process with your team before any creative is made, and build recall into the plan from the beginning.
We never write clinical content or make claims about results. Your clinicians describe the treatments, and we make sure the marketing around them is clear, respectful and compliant.
What's included
Six areas of scopeThe economics, treatment by treatment
Acquisition cost set against treatment value and a realistic repeat rate. Injectables, device-based treatments and surgery have different acquisition costs, repeat intervals and margins, and a blended budget hides which treatments are paying for the others.
Before-and-after images, handled properly
The most effective creative in aesthetics is also the most regulated. It needs documented patient consent, the required disclaimers and compliance with the platform's own policy on the format, and all three are essential.
Targeting within the restrictions
The major platforms restrict targeting that plays on insecurity about appearance, and their policies tighten from time to time. Campaigns built on that approach tend to break, while campaigns built on genuine interest in a treatment keep running.
Recall and returning patients
Aesthetic economics are decided at the second and third appointments. Recall and reactivation programmes often do better than spending on new patients, and they are often overlooked.
Consultation follow-up
A clear, respectful follow-up for people who attend a consultation but have not yet booked a treatment, with no pressure and no promises about results.
Reviews and reputation
A steady process for inviting satisfied patients to leave reviews and for responding to feedback, in line with the rules on patient privacy and testimonials.
How the work runs
Economics for each treatment
Value, repeat interval and margin for each treatment line, so the budget follows the treatments that make sense to promote.
The compliance route
The consent process, disclaimers and approval route agreed with your team before any creative work begins.
Acquisition and recall together
New patient campaigns and recall programmes planned as one, because the second appointment is where the economics are decided.
A monthly review
A written monthly review of enquiries, consultations, bookings and returning patients, with a note of anything we suggest changing.
When to come to us
- 01You are a licensed aesthetic facility with capacity to fill.
- 02You can provide documented patient consent for any images used.
- 03You want returning patients treated as seriously as new ones.
- 04Your advertisements are often rejected and you want to understand why before spending more.
What we do not do
- Clinical or treatment claims of any kind. Those come from your clinicians.
- Before-and-after material without documented consent, whatever the platform allows.
- Targeting that plays on insecurity about appearance.
- Guaranteeing results, however it is phrased.
Few agencies in the Gulf focus on aesthetic clinics.
In the United Kingdom, some marketing firms work only with aesthetic and dental clinics. In the Gulf, most clinics are served by general healthcare marketers or by generalist agencies, which is one reason we give this area particular care.
Related reading
Patient acquisition that works within the rules clinics have to follow.
Chair utilisation usually decides what a dental practice needs from its marketing.
Marketing to trade and professional audiences, within advertising restrictions that vary by market.
Common questions
