Digital MarketingService
What a freight website has to do
Shippers visit to check that you are real and that you run their lane. We make that easy.
Kaelo Global is a Dubai company licensed in Meydan Free Zone, with over 100 clients served so far.
At a glance
What it is
Shippers do not visit your website to be impressed. They visit to check that you are real.
A principal, Kaelo Global digital marketing
Many freight websites are built to impress, but shippers rarely visit them to be impressed. They visit to answer a few questions quickly: do you cover my lane, are you legitimate and insured, and how do I reach a person for a quote. Sites that answer those questions on the first screen often do better than far more expensive sites that open with a stock photograph of a container port at sunset.
We build and improve freight forwarder websites around those questions, with tracking in place from the start so you can see which lanes and sources your enquiries come from. Each site is set up so your own team can make everyday changes without waiting for an agency.
What's included
Six areas of scopeLane and service coverage, stated plainly
This is the thing shippers look for most, and it is often buried. If a shipper cannot see within one screen that you handle their trade, they usually leave, so we put your coverage first.
Credibility where shippers look for it
Licences, accreditations, association memberships, insurance and years of trading. In a trade with real counterparty risk these details help a shipper decide whether to trust you, so they belong where shippers expect to find them.
A quote path that reaches a person
Freight quoting is a conversation. An instant quote tool that cannot handle the real shipment tends to lose more enquiries than it captures, so we build a short form that reaches the right person on your desk.
Measurement from the first build
The site records the lane and source of each enquiry from the first day. Adding this later is always more expensive and less accurate.
Pages for each lane and service
Separate pages for your main lanes, modes and services give shippers the detail they need and help search engines match you to specific searches.
Easy for your team to update
Your team can add a lane, change a contact or post an update without technical help, so the site stays accurate as the business changes.
How the work runs
Structuring around the shipper's questions
We plan the pages around coverage, credibility and contact, in that order.
Building with measurement in place
Tracking and enquiry forms are designed into the site from the start, instead of being added afterwards.
Writing the lane pages
We draft the content for your main lanes and services, and your operations team checks every technical detail before it goes live.
Hand-over
We hand over a site your team can maintain while running an operation, with a short guide to the most common changes.
When to come to us
- 01Your website cannot answer a lane question without a phone call.
- 02You cannot tell which lanes your enquiries come from.
- 03Every small change to the site needs your agency.
- 04Your website looks polished but brings in very few enquiries.
What we do not do
- Instant quote tools for trades that genuinely need a conversation.
- Publishing rates or transit commitments on your behalf.
- Using stock photography of ports and ships in place of real information about your service.
Answer the shipper's questions before anything else.
Lane coverage, licences and a clear way to reach a person should all be visible without scrolling. Everything else on the site is there to support those answers.
Related reading
Common questions
