Digital MarketingService
Web and Digital Build
Websites built for the buyers who visit them and the team who will look after them.
Kaelo Global is a Dubai company licensed in Meydan Free Zone, with over 100 clients served so far.
At a glance
What it is
The website an agency enjoyed building is not always the one your own team can maintain. We plan for your team from the first day.
A principal, Kaelo Global digital marketing
A website for an operational business has two jobs that can pull against each other. It has to convince a technical buyer quickly, and it has to be easy for a busy team to maintain. Many agency builds struggle with both, because they are heavy, slow to load and need the agency for every small change. We plan for measurement from the start, for the route a technical buyer takes through the site, and for a proper handover.
A good B2B website build begins with the questions your buyers ask before they get in touch. We organise pages around those questions, keep the enquiry route short and clear, and make sure the site loads quickly on a phone at a port or on a warehouse floor. Your team is involved throughout, so they know how to update the site when the project ends.
We often build websites for logistics and freight companies, so we know the pages their buyers look for, such as lanes, services, certifications and a quick way to request a quote.
What's included
Six areas of scopeMarketing websites
Company websites and content platforms built on WordPress or the content management system that best suits your team, with speed, accessibility and SEO planned from the start.
Ecommerce platforms
Shopify, WooCommerce or a custom build, chosen for the team who will manage the catalogue instead of for our own preference.
Internal platforms and tools
Internal tools where an off-the-shelf product does not fit, built so an in-house developer can take them over cleanly.
Migrations and speed improvements
Moving sites to new platforms, improving Core Web Vitals and the regular maintenance that keeps an existing site fast.
Websites for logistics and freight
Sites for forwarders, 3PLs and customs brokers with clear service and lane pages, quote request forms and the certifications shippers look for.
Enquiry forms and tracking
Enquiry forms that ask the right questions for each service, connected to your CRM and measured properly, so you can see which pages bring in real business.
How the work runs
Choosing the platform
A review of 1 to 2 weeks covering the team who will run the site, the integrations your business needs and the speed and SEO standards to meet. The platform is chosen to suit your team.
Building with your team involved
Development, design and content structure worked on with your in-house team taking part, so the people who will run the site learn how it works while it is being built.
Speed and SEO built in
Core Web Vitals targets, accessibility, caching and structured data designed into the site from the start, so it launches fast and stays fast.
Documented handover and support
Clear documentation your team can follow, with 3 months of support after launch and the option of ongoing help after that.
When to come to us
- 01You are moving an existing marketing or ecommerce site to a new platform and want it to serve you for years, well beyond the next redesign.
- 02You are launching a new brand and want the website, online shop and supporting tools built by one team.
- 03You run an internal platform, such as a supplier portal or partner extranet, that is too specific for an off-the-shelf product.
- 04You have inherited a slow website that is hurting your search rankings, and you want the speed problems fixed at their source.
- 05You are a logistics company whose website does not explain your services clearly or make it easy to ask for a quote.
What we do not do
- Building sites your in-house team cannot maintain. The platform is chosen to suit your team.
- Selling optimisation packages after launch that were not discussed at the start. Ongoing support is set out in the engagement letter.
- Building on a proprietary system that only we control. We use WordPress, Shopify or custom builds that you own outright.
- Charging you licence fees for integrations we built for you. Everything we build is transferred to you at completion.
Moving platforms without losing search visibility.
When a site moves to a new platform, we write a redirect map for every existing page, schedule the switch for a quiet period and watch search performance closely in the weeks after launch.
Your team running the site with confidence.
We build with your in-house team involved, document how the site works and stay on hand after launch, so your own people can take responsibility for the site as soon as they feel ready.
Common questions
