Kaelo Digital Marketing · Service
Social Media Management
Where B2B social is worth running, and where it quietly is not.
At a glance
What it is
“Social media is a daily operating function. The brands that get it wrong treat it as a campaign; the brands that get it right treat it as a customer service desk that happens to also publish.”
A Kaelo Digital Marketing principal
What’s included
Four areas of scopeChannel strategy
Which platforms, what content mix, what posting cadence. Built around the brand’s actual audience, not industry-default playbooks.
Calendar & production
A weekly publishing calendar with the creative built and approved in advance. Not last-minute scrambles.
Community management
Reply, moderate, and escalate. The community team is briefed on the brand voice; their work is reviewed weekly.
Paid social integration
Organic and paid handled by one team, on one accountability line, with one measurement view.
How the work runs
Channel diagnostic
Two-week review of which platforms actually move the brand’s metrics. Most brands operate on too many channels with too little discipline; the diagnostic ends with a written reduction or refocus.
Calendar & production rhythm
A weekly publishing calendar with the creative produced and approved in advance. The same operating discipline we apply to Wearon Studio’s own brand channels.
Community management
Reply, moderate, escalate. Named community managers on the brand voice, briefed and reviewed weekly. Not a dashboard rotated through junior staff.
Paid & organic on one accountability line
Paid social handled by the same team that runs the organic channels. One measurement view, one operating cadence.
When to come to us
- 01 You operate consumer brand channels and the community team is rotating through unrelated agencies on different platforms.
- 02 You are launching a consumer brand and need the social practice stood up before launch day, not after.
- 03 You manage a multi-brand portfolio and the social discipline differs sharply by brand — consistency across the portfolio is the binding problem.
- 04 You operate a B2B brand where social is less about volume and more about the small signals that decide whether a prospect treats you as serious.
What we do not do
- We do not run social channels as a separate team from paid or community. The accountability is one line.
- We do not chase platform-specific KPIs (followers, engagement rate) when they do not translate to commerce outcomes.
- We do not produce content that the brand’s own team cannot maintain after handover.
- We do not buy followers or engagement, ever, including through aggregator services that obscure the source.
Stood up the social practice for a launching consumer brand inside three weeks.
Channels, calendar, creative pipeline, and community operating model all running by launch day. The brand’s internal team took ownership at month nine, on the documented playbook we built together.
Consolidated social practice for a four-brand consumer portfolio under one operating line.
Each brand had been running with a different agency on a different platform with a different cadence. Twelve weeks of consolidation work produced one calendar, one community standard, one measurement view. Cost down, output up.
Common questions
