Digital MarketingService
Influencer and Partnerships
Partnerships with the trade voices, specialist newsletters and podcasts your buyers already follow.
Kaelo Global is a Dubai company licensed in Meydan Free Zone, with over 100 clients served so far.
At a glance
What it is
One of the clearest signs that an influencer programme will struggle is a brief that begins with a person's name instead of the audience the brand needs to reach.
A principal, Kaelo Global digital marketing
In specialist B2B markets, the closest thing to an influencer is a respected trade voice, such as an industry newsletter, a specialist podcast or an analyst whose opinions buyers already read. The economics and the etiquette are very different from consumer creator marketing. Audiences are smaller, credibility matters more, and a purely transactional approach can damage the relationship for good.
B2B influencer partnerships work best when they start with the audience you need to reach. We find the voices that audience trusts, check that their readers or listeners are genuine, and agree terms and disclosure in writing before anything is published, so the partnership is fair and clear to everyone involved.
For logistics and freight businesses, that might mean sponsoring a supply chain newsletter, appearing on a shipping podcast or working with a respected industry commentator. For consumer brands, we also run carefully chosen creator programmes where the fit with the audience is clear.
What's included
Six areas of scopeFinding and managing partners
Working relationships with creators and trade voices in the markets we know, handled directly with the people involved instead of through influencer networks.
Negotiation and contracts
Written agreements covering usage rights, exclusivity periods, performance terms and the details of each deliverable, so the production team knows exactly what to create.
Measurement
Results measured by signals that lead to sales or enquiries, such as code redemptions and tracked visits, instead of view counts.
Brand partnerships
Joint marketing with other brands, planned and delivered together, which is often a better use of budget than influencer fees.
Trade newsletters and podcasts
Sponsorships and guest appearances with specialist newsletters and podcasts in logistics, healthcare and other B2B industries, chosen for the quality of their audience.
Disclosure and compliance
Clear labelling of paid partnerships in line with UAE advertising rules and each platform's policies, agreed before any content is published.
How the work runs
A brief that starts with the audience
We begin with the audience your brand needs to reach, then look for the right voices. The brief describes who the campaign is for before it names anyone to deliver it.
Selecting and checking partners
Each potential partner is checked for a genuine audience, a good fit with your brand and clean contract terms, and the findings are written down before rates are discussed.
Written agreements
Usage rights, exclusivity periods, performance terms and deliverables written into a contract before the campaign begins, so there are no misunderstandings later.
Measuring what matters
Results measured against signals that lead to sales or enquiries, reviewed when the campaign closes and written up to improve the next one.
When to come to us
- 01You are launching a consumer brand in a category where trusted voices influence buying decisions, and you have evidence that this applies to your customers.
- 02Your current influencer programme brings in views but few sales, and you want it rebuilt.
- 03You are entering a new market and need help finding and working with the local voices your customers trust.
- 04You run a B2B business where a small number of senior voices shape opinion, and the work looks more like PR than mass influencer marketing.
- 05You sell to logistics, healthcare or industrial buyers and want to reach them through the newsletters and podcasts they already follow.
What we do not do
- Mass campaigns with large numbers of creators. Each brand's list of partners is chosen and checked individually.
- Working with partners whose audience we cannot verify. Engagement pods, purchased followers and resold content all rule a partner out.
- Taking commission or kickbacks from talent agencies. Every fee is invoiced at cost.
- Hiding influencer fees inside other costs. The cost is listed separately in every report.
Many influencer programmes work better when they are smaller and last longer.
When a brief asks for a large list of creators, we often suggest fewer partners on longer arrangements, and we explain our reasons before accepting the work. If the audience fit is not there, the budget may do more elsewhere.
Fewer partners and clearer agreements.
Where a brand has worked with a long list of creators on single posts, we usually recommend a shorter list of partners on quarterly agreements with written deliverables, measured by the sales and enquiries they bring in.
Common questions
