Digital MarketingService
Analytics and Performance
Marketing measurement your finance team can check and trust.
Kaelo Global is a Dubai company licensed in Meydan Free Zone, with over 100 clients served so far.
At a glance
What it is
Marketing runs smoothly when everyone works from one revenue figure. Many businesses have three dashboards that disagree, and that disagreement is the real problem to solve.
A principal, Kaelo Global digital marketing
Marketing measurement often falls apart when someone senior asks how a number was calculated. Platforms count the same conversion more than once, last-click reporting gives search too much credit, and view-through reporting inflates almost everything. We build the measurement foundations first, so the numbers you report can be explained and checked.
Reliable marketing attribution rests on a few practical pieces: server-side tagging, a CRM stage map that matches how you actually win customers, attribution windows that are stated openly, and incrementality testing where the spend is large enough to justify it. The result is one revenue figure your finance team is willing to accept.
For B2B businesses such as freight forwarders, where a deal can take months and involve several conversations, we connect website enquiries to the sales pipeline, so you can see which campaigns lead to real shipments and contracts.
What's included
Six areas of scopeMeasurement foundations
Tagging, server-side tracking, pixel housekeeping and consent management, written down and reviewed so every number can be explained.
Dashboards
One dashboard for leadership, one for day-to-day decisions and one for deeper investigation, built once and used every week.
Attribution and lift testing
Tests designed to give meaningful results, run on a regular schedule, with the findings brought into your regular review.
Conversion rate optimisation
Experiments that start with a clear question, drawn from a list of ideas your team owns and we advise on.
Linking enquiries to sales
Connecting website forms, WhatsApp and email enquiries to your CRM, so you can follow each lead from the first visit to a signed customer.
Measurement for long B2B sales cycles
Reporting for businesses such as freight and professional services, where a customer may take months to decide and early signals need careful interpretation.
How the work runs
Measurement review
A review of 3 to 4 weeks covering your tagging, server-side tracking, pixels, consent management, attribution model and dashboards. You receive a written summary of the gaps and a recommended setup.
Build and integration
Tagging rebuilt or extended, server-side tracking set up, consent handled in line with the rules of each country you operate in, and customer data connected where your business needs it.
One agreed revenue figure
A single figure that finance, marketing, growth and operations all accept, with the method written down and approved by your finance lead before it is used.
A regular review built in
Dashboards your team actually opens every week, with the review routine itself checked every quarter to make sure it is still useful.
When to come to us
- 01Your finance team no longer trusts the revenue figures each marketing channel reports.
- 02Privacy changes such as iOS tracking limits, GDPR, CCPA or Saudi Arabia's Personal Data Protection Law are weakening your current attribution.
- 03You run several brands or channels, and the lack of one agreed revenue figure causes disagreement between teams every quarter.
- 04You run experiments, but the results are not reliable enough to guide decisions.
- 05You receive plenty of enquiries but cannot tell which campaigns lead to paying customers.
What we do not do
- Building dashboards nobody will use. We agree how each dashboard fits your regular reviews before we build it.
- Treating impressions, reach or engagement as the main measures of success. They help explain results, and they are not results in themselves.
- Locking your measurement into tools only we control. The setup belongs to you, on tools your team can run.
- Skipping consent compliance. Every consent setup we deploy follows the strictest rules that apply to your business.
One revenue figure for every team and every report.
Where a group has several brands and conflicting reports, we set up server-side tracking, agree rules for removing duplicate conversions and a regular data quality check, then ask the finance team to approve the figure before everyone uses it.
Lift tests that help settle budget discussions.
Regular lift tests with a clearly written method show which spend makes a real difference. When finance, growth and brand teams can see the same evidence, budget reviews become shorter and more focused.
Common questions
