Digital Marketing · Service
Marketing for relocation and moving companies
Corporate accounts and assignee moves — not a price-comparison funnel.
At a glance
What it is
“Consumer moving is a price fight. Corporate relocation is a relationship.”
A principal, Kaelo Digital Marketing
What’s included
Four areas of scopeCorporate and assignee positioning
Global-mobility managers and HR leads buy on duty of care, predictability and reporting. Household-goods logistics is table stakes; the account is won on assignee experience.
Survey-to-quote and lead-to-move
The conversion metrics that actually govern a moving business, instrumented properly rather than inferred from form fills.
Door-to-door versus port-to-port clarity
Scope confusion is the most common cause of a lost corporate account. Marketing that states scope precisely converts worse and retains far better.
Origin and destination content
Corridor guidance for the moves you actually handle, written for the assignee and the mobility manager rather than for search engines.
How the work runs
Segment decision
Corporate, private premium, or both — with the economics attached.
Funnel instrumentation
Survey booking, survey-to-quote, quote-to-move.
Build
Search and content on the corridors you serve, plus mobility-buyer material.
When to come to us
- 01 You want corporate and assignee volume rather than one-off consumer moves.
- 02 You can support a global-mobility buyer's reporting expectations.
- 03 You handle identifiable corridors well.
What we do not do
- Competing on price in consumer aggregator markets.
- Quoting timelines or claiming duty-of-care standards on your behalf.
Related reading
The vertical practice: forwarders, brokers, carriers, 3PLs and relocation firms. →
Where forwarders lose tenders they were technically winning. →
A shipper is checking whether you are real. Make that easy. →
Common questions
