Digital MarketingService
Marketing for relocation and moving companies
For moving companies that would like more corporate accounts and assignee moves.
Kaelo Global is a Dubai company licensed in Meydan Free Zone, with over 100 clients served so far.
At a glance
What it is
Consumer moving is usually decided on price. Corporate relocation is decided on trust.
A principal, Kaelo Global digital marketing
Relocation marketing divides into two very different markets. Consumer moving is decided mostly on price, often through comparison sites, and it can be hard to win profitably. Corporate relocation is a relationship business with HR and global mobility teams, longer sales cycles and better economics.
We focus on the corporate side. Few marketing firms specialise in it, and a search for help with relocation marketing mostly returns the relocation companies themselves. We help moving companies reach mobility managers, explain their service clearly and track each move from the first survey through to delivery.
What's included
Five areas of scopePositioning for corporate and assignee moves
Global mobility managers and HR leads choose providers on duty of care, predictability and reporting. Moving household goods well is expected, and accounts are usually won on the experience of the employee who is moving.
Tracking surveys, quotes and moves
The figures that matter in a moving business are how many surveys turn into quotes and how many quotes turn into moves. We set up tracking so you can see those figures properly instead of guessing from form submissions.
A clear scope for every move
Confusion over whether a move is door to door or port to port is a common reason for losing a corporate account. Marketing that states the scope precisely may convert a little less often, but the clients it wins tend to stay.
Guides for each route
Practical guidance for the routes you actually handle, written for the employee who is moving and for the mobility manager who arranges the move.
Material for mobility buyers
Service descriptions, sample reports and duty of care information that a mobility manager can share inside their company when they are comparing providers.
How the work runs
Choosing the segment
We look at corporate, private premium and consumer work with the economics of each, and agree with you where to focus.
Setting up tracking
We track survey bookings, the share of surveys that become quotes and the share of quotes that become moves.
Building
Search and content for the routes you serve, together with material aimed at mobility buyers.
Reviewing the results
Each month we look at which routes and segments brought in profitable moves, and we adjust the plan accordingly.
When to come to us
- 01You would like more corporate and assignee moves and fewer one-off consumer moves.
- 02You can meet a global mobility buyer's expectations on reporting.
- 03You handle particular routes especially well.
- 04Your team spends too much time surveying moves that never go ahead.
What we do not do
- Competing on price in consumer comparison markets.
- Quoting timelines or claiming duty of care standards on your behalf.
- Publishing customer names or testimonials without permission.
HR and global mobility teams.
Corporate moves are bought by people who are responsible for an employee's wellbeing during a move. They care about reliable communication, a clear scope and good reporting, and they tend to stay with a provider that gets those right.
Related reading
Our specialist practice for freight forwarders, customs brokers, carriers, 3PLs and removals companies in the UAE.
Why forwarders sometimes lose tenders they could have won.
Shippers visit to check that you are real and that you run their lane. We make that easy.
Common questions
