Media Production & Creative
Photography, video and motion. In-house production for owned brands; project basis for advisory clients.
What this service is
Kaelo Marketing & Media runs a working production team because Kaelo Commerce ships campaigns every week and could not outsource the rhythm. That bench is the same one that delivers production for advisory clients — experienced, fast, and accountable to a fixed budget.
“Production is the line item where most agency margin is hidden. The reason we run our own studio is to be honest about that line, not to be theatrical about creativity.”
— A Kaelo Marketing & Media principal
What we are accountable for
Where the work lands.
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01
Photography & product imagery
Studio and location work, with the asset library structured for retail, marketplace and brand site at the same shoot.
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02
Video production
Short-form social, long-form brand films, product-explainer content. Built around the channel it has to perform in.
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03
Motion & design
Animated assets, motion identity work, and the unglamorous template systems that let a small team operate at scale.
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04
Production management
Casting, location, permits, post. The operating layer that turns a creative brief into a delivered campaign.
How we engage
From first email to standing review.
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01
Brief & budget alignment
Fixed-scope brief and budget agreed before production books. We do not start production on a verbal scope and we do not run open-ended day rates.
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02
Pre-production planning
Casting, location, permits, equipment, post-production resourcing all decided before the shoot day. The shoot day is execution, not improvisation.
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03
Shoot & capture
Studio, location or hybrid. Photography, video, motion captured against the documented shot list. The brief is the brief; scope creep on set is a written change order.
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04
Post, delivery, and rights transfer
Full editorial through to delivery formats. All rights, source files, raw footage transferred at completion. No watermarked deliverables.
Where this applies
The sectors this service is shaped for.
When to call us
The shape of the moment this work usually arrives in.
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01
You are launching a consumer brand and need a coordinated production pipeline across photography, video and motion before launch day.
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02
You operate a brand whose existing production assets are inconsistent across campaigns — the discipline needs to be rebuilt under one studio rather than scattered across freelancers.
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03
You are a B2B brand needing executive video and product imagery on a defensible budget — the production studio model is purpose-built for this.
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04
You operate a brand inside Kaelo Commerce or an adjacent partnership and the studio capacity is genuinely yours by relationship.
Operating note
A working studio, not a creative agency. The output is owned by the client, fully licensed.
All rights, all formats, all source files transferred. We do not retain talent images or product photography beyond the contracted retention period.
Recent mandate, anonymised
Year-one production pipeline for a launching consumer apparel brand — on a single annual budget.
Forty-eight product photography shoots, six video campaigns, four motion-identity assets across the year. All planned, scheduled and budgeted at the start; no overruns; all assets owned by the client at year-end.
For clarity
What we will not do here.
- We do not run open-ended day rates. Every shoot has a documented scope and a documented budget before booking.
- We do not retain talent images or product photography beyond the contracted retention period. All rights transfer to the client.
- We do not pad creative direction with multiple unnecessary stakeholders. The team on set is the team that does the work.
- We do not subcontract critical creative work to freelancers without naming them in the engagement letter and assigning written quality accountability.
Frequently asked
The questions that arrive first.
- 01 Where are you set up to shoot?
- In-house studio in Dubai for photography and small-scale video. Location shoots across the GCC and selectively further afield. Larger productions are run with named third-party crews under our direction.
- 02 Who owns the work after delivery?
- The client — full rights, source files, raw footage, all formats. We do not retain residual rights for our portfolio without written consent.
- 03 How are fees structured?
- Fixed-fee per project with documented scope. Where annual production pipelines are wanted, we offer an annual fee covering an agreed shot count and revision allowance — cleaner economics than day-rate retainers.
- 04 Do you work with external creative agencies?
- Yes — we are often the production partner under another agency’s creative direction. The boundary is documented in the engagement letter so the creative agency’s margin and our production margin are separate.
- 05 How fast can you turn a project around?
- Standard product photography: 7-10 working days from brief to delivered assets. Video campaign: 4-8 weeks depending on scope. Larger campaigns with multi-location shoots: 8-16 weeks.
- 06 How does this connect to the rest of Marketing & Media?
- Production sits inside the practice rather than as an external supplier. Brand, performance, content, social can all draw on the studio under one engagement — one accountability line, one budget visibility.
Begin
Send a brief about this work.
Written, considered replies within two working days. Initial conversations off-record, no fee, no commitment.
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